The Brand
Made in New York
LURE INC. is the new solution focused approach to shape enhancement undergarments. The founders were five ambitious college ladies who all shared the same vision, money was tight but "our girls" had to be tighter.
Frustrated from the expensive deals and the lack of support for different body types, the girls decided to take matters into their own hands and create a shapewear line designed to smooth, enhance, lift and tone all body shapes and sizes. Each piece offers the right coverage, support, and shade with the guarantee to make you feel comfortable under your own skin and embrace your features.
A Message from the Founders
“Embrace your flaws, the most alluring thing a person can have is confidence"
“I'm the stretch of my arms, sway of my hips, I'm a woman, an exceptional woman, no fear just the beauty in me ”
“Know that you are fearfully and wonderfully made, with love”
- Andrea Rivera -
- Symone Mack -
- Angely Tejada -